XXXX What is the power of emotions in selling???

What is the power of emotions in selling???

 Not selling a car to a cash-rich businessman or a washing machine to an impulsive housewife. 

You are selling before a purchase committee consisting of varied specializations ranging from finance and technology and the market savvy purchase manager himself. Do they decide with the head or the heart. After long deliberations with half-a-dozen vendors; it seems only fair to toss a coin and decide upon the final purchase... 

THE TRUTH IS SIMPLE day by day even your patented and carefully  branded; hi-tech product is becoming a commodity in the market. 

WHAT DIFFERENTIATES IS THE SALESMAN WHO SELLS and the offer he makes . With techno products it is the "augmented" value added product ...the after sales service. And of course "the ease of doing business" is not only with the government but also with the company whose face is the FIELD SALESMAN

Dead are the theories and the academics who predicted the "death of the salesman" Even digital marketing has not made a dent in the glories role of the FIELD SALESMAN